FAWNE BERKUN
CREATIVE DIRECTION. DESIGN
L’ORÉAL PROFESSIONEL
The objective of this digital campaign- build the brands email list-- So these conversation starters are direct, impactful, and a little sexy…
LET’S TALK
Short teasers encourage the click. Once an email is gathered, the viewer gets informative how-to content.
Insider-phrased headlines like THE MONEY PIECE built on PRO-only positioning
other projects
