FAWNE BERKUN
CREATIVE DIRECTION. DESIGN

L’ORÉAL PROFESSIONEL
The objective of this digital campaign- build the brands email list--  So these conversation starters are direct, impactful, and a little sexy…
LET’S TALK

Short teasers encourage the click. Once an email is gathered, the viewer gets informative how-to content.
Insider-phrased headlines like THE MONEY PIECE built on PRO-only positioning

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