FAWNE BERKUN
CREATIVE DIRECTION. DESIGN
MATRIX TOTAL RESULTS
is professional haircare with a point of view—inclusivity. Their brand storytelling must resonate both with the pro and the consumer.
See it play out in this 29 Rooms-inspired film.
To launch the brand, a colorful tribe turns stereotypes on their heads, to play off the POV of a brand created for everyone.
NO LABELS. JUST RESULTS.
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