FAWNE BERKUN
CREATIVE DIRECTION. DESIGN
Softsheen Carson wanted a TVC to introduce D&L’s new long lasting formula.
#lovemycolor became the empowering start of a movement that invigorated their entire brand.
LOVE MY COLOR
The digital anthem film featured women sharing their self-love and pride, and joy. It became a touchstone moment and they extended the messaging outward to the larger brand. For paid social, the concept was a series of individual HAIR DYEries. Embedded in each, snapshots testify to the long lasting color results of FADE RESIST.
other projects
