FAWNE BERKUN
CREATIVE DIRECTION. DESIGN

Movado’s Museum Classic is based on a design aesthetic so powerful that the watch is held in the collections of 50 museums around the world.
For this TVC, we created a modern gallery with artworks inspired by Movado’s signature dot.

The watch as a work of art. The dot as an icon.
ISN’T IT TIME YOU OWNED A MASTERPIECE

A brand film expands upon the storytelling
ALWAYS IN MOTION


thanks to a brilliant team. Laura Richards, Sasie Sealy, Geraldine Garcia Esquival, Mike Barnett, Cassia Maher, Grant Greenberg, Christine Perasso, Tag Creative


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SOFTSHEEN CARSON