FAWNE BERKUN
CREATIVE DIRECTION. DESIGN
MAYBELLINE NY
I love the spirit of this campaign— the playful way each individual owns her own “thing.” The energy of these women parallels the energy and inventiveness of the city, and Maybelline becomes the brand to provide just a bit of inspiration, while they make it happen for themselves.
I MAKE IT HAPPEN
To add depth to to the campaign/conversation, Maker Stories (mini-portraits) were created both for MNY Spokes and our real women talent.
We all love to get schooled by Gigi Hadid- and we do in this trend-driven “instructional” brand film.
that pairs a driving percussive track and graphic text, with amazing makeup looks.
To acknowledge a post-pandemic moment... this film was built with a “pause” and then a burst of emotion & energy , It hits the optimism that is core Maybelline NY.
other projects
