My work on the launch of R+F’s new haircare line, began with positioning, evolved into developing visual territory,
product photography in video and stills, the creation of a series of how-tos, development of technology films, model photography for their website, a full video shoot, launch films, and a series of social teasers. All the elements of a powerhouse launch. (Phew!)
The Best Hair of Your Life Starts at the Root