FAWNE BERKUN
CREATIVE DIRECTION. DESIGN
SHE WANTS MORE
She wants on-trend products, superior quality & a blow-your-mind value price. The solve—a fun product-driven campaign built around expressions of MORE.
The campaign has 2 types of product-driven shorts. One visualizes “the haul” to show just how much ELF she can get for her buck. The other shows how well ELF stacks in up a mass vs. premium comparison.
A brand film expands the MORE storytelling. To reflect the brands deep connection with their audience, we shot with a combination of influencers and real girls.
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